Music Marketing

Articles

• 100,000 Followers Who Don't Care Is Worse Than 5,000 Who Do
• Artist Landing Pages Convert Like Business Landing Pages When You Treat Them That Way
• Artists Who Only Optimize for Spotify Leave Money on Other Platforms
• Bandcamp Is Where Your Real Fans Pay Real Money
• Crowdfunding Works When Fans Feel Like Investors Not Donors
• Getting Actual Streams From Your Music Video
• How to Sell Tickets When Nobody Knows You're Coming
• Instagram Followers Don't Equal Streams and Most Artists Never Learn Why
• Journalists Don't Care About Your Press Release and Here's What They Actually Want
• Live Streaming Fails When You Treat It Like a Concert You're Broadcasting
• Making Concerts Worth Leaving the House For
• Most Artists Have Fans but Almost None Have Communities
• Most Artists Treat Content Like an Afterthought and Wonder Why Nobody Cares
• Most Brand Deals Aren't Worth It Unless You Negotiate This One Thing
• Most Musicians Have Zero Email Subscribers and It Costs Them Everything
• Most Pre-Save Campaigns Fail Because Artists Ask Before They Give
• Most Press Kits Get Deleted in Seconds and Here's What the Survivors Have in Common
• Playlist Curators Get Hundreds of Pitches and Here's What Makes Them Open Yours
• Pre-Save Numbers Don't Mean Anything If Those People Don't Stream on Release Day
• Release Day Is a Single Moment in What Should Be a Three-Month Campaign
• SoundCloud Isn't Dead and Here's Why Some Artists Still Build There First
• The Artists Who Survive Don't Rely on Streaming
• The Careers That Last Look Different From the Ones That Peak and Disappear
• The Wrong Way to Collaborate With Other Artists and What Actually Works
• TikTok Made Music Discovery Different and Most Artists Are Still Playing the Old Game
• What Actually Gets Songs on Playlists and What Doesn't
• What Spotify's Algorithm Actually Cares About and How to Optimize for It
• Why 100 Dedicated Fans Are Worth More Than 100,000 Casual Listeners
• Why Podcast Interviews Convert Better Than Press Coverage
• Why Your Merch Table Loses Money and How to Fix It
• YouTube Shorts Is TikTok With a Streaming Funnel Attached
• Your Artist Website Is Probably Confusing Three Different Audiences at Once
• Your Brand Isn't Your Logo and Most Artists Get This Completely Wrong
• Your Email List Is Worth More Than Your Follower Count